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August 17th 2021

3 min read

United Fintech reveals a new look

United Fintech has gotten quite the makeover! Read on to find out why we chose purple and honeycomb as our go-to visuals
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We’re already well on our way to becoming the go-to fintech platform for financial institutions. Now we look the part too!

Big ambitions and a brand to match them

As United Fintech is growing and expanding with more revolutionizing products and amazing acquisitions, we thought it was time to freshen up our look to reflect our growth. What started in November 2020 as an idea to bridge the gap between financial institutions and the best capital markets software firms quickly turned into a full-fledged platform with a wide range of digital products that can take banks and financial institutions to the next level.

“We want to impact the financial world,” Christan Frahm, CEO and Founder of United Fintech states. “During the last eight months, United Fintech has successfully scaled its operations by adding the first of many exciting M&As. Our new website and refreshed brand look reflect our global ambition and openly demonstrates the comprehensive suite of services we bring to our financial institution client base all over the world.”

United Fintech believes fintechs and financial institutions are a match made in heaven. Read this article to figure out why!

The story behind our new and refreshed look

With state-of-the-art technologies and in-depth capital markets knowledge, we’re building the go-to fintech platform for future-facing financial institutions. We want to impact the future of finance, disrupt it – and make it better.

The new look moves our brand from conservative (the green) to innovative (the purple) with purple combining the calm stability of blue and the fiery energy of red. We’ve chosen a color palette that’s modern and dynamic to better represent who and what United Fintech is and what we offer to our clients at this point in time.

We’ve also added honeycomb structures as visual elements on our website. Honeycomb cells are perfect hexagon shapes that bind together in strength and efficiency. It’s the ideal symbol to honor our mission of acquiring and scaling the best fintech companies by joining forces with them to create something unique and powerful.

“It’s a dynamic selection of colors to signify growth and movement,” Casper Rouchmann, Head of Marketing at United Fintech, says. “We’ve also added some gravitas to the whole look and feel by using a darker hue as our secondary color, plus a subdued gradient on our website.”

Casper Rouchmann continues: “We needed an environment where we could showcase our portfolio range in an easy and digestible manner while still having the flexibility to grow beyond our first initial acquisitions.”

About United Fintech

Our mission is to empower financial institutions to thrive and compete in the digital era.

We acquire and scale innovative fintech companies in the capital markets space, combine their products on a central platform, and deliver them to financial institutions all over the world.

Learn more about our mission or read what others have to say about us in the news.


Inside United Fintech

Thomas-Petersen – Head of Data Partnerships
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